Part 1
Cryptocurrency and the growth of ecommerce
Part 2
How Cryptocurrency can be the solution
Part 3
Cryptocommerce and the Safex Marketplace

Disclaimer: I am not a financial analyst, accountant, lawyer, economist, marketer, or similar. I am simply an individual who has followed Safex for some time now and have invested time into researching the crypto and e-commerce fields. I am not affiliated with the Safex team. My opinions are my own and I have referenced my claims to the best of my ability. Please enjoy. – Znfall

I remember my grandmother telling me a story that many years ago she bought her mother a microwave. “You just have to put the chicken in there for half an hour and it should be done”.  What my great grandmother failed to appreciate is that the chicken should be raw, and not have been roasted for 3 hours already! I hate to think what Gordon Ramsay would have said.

Yes, being an “early adopter” of new technology can be challenging sometimes, but it is often extremely financially rewarding.

In this article I will outline why I believe that businesses who choose to become the early adopters of crypto commerce (cryptocurrency + ecommerce) stand to greatly benefit their bottom lines, and why the upcoming Safex marketplace is a new paradigm in online selling.


The growth of Ecommerce and the adoption of Cryptocurrency

As discussed in a previous article, ecommerce is expected to rapidly grow in the coming years. A few key statistics include:

1. The global retail e-commerce market is expected to double by 2021[1], reaching $4.5 trillion dollars, with approx. 480 million more people worldwide[2] purchasing goods and services online. The percentage of internet users purchasing digital goods is expected to rise 5% to ~65% by 2021[3].

2. The Business to Business (B2B) e-commerce market is currently worth $7.7 trillion USD and is expected to continue growing[4].

3. Growth in the “sharing” economy (services such as Uber, Lyft, and Air BnB) is ready to explode, growing from $14 billion USD in 2014 to a predicted $335 billion by 2025, a ~2400% increase[5].

4. “Online sales will account for 17% of all US retail sales by 2022″[6]. Currently, China and the USA account for ~70% of all retail e-commerce sales[7].

5. Mobile payment market share is rapidly increasing and is expected to reach an estimated $1 trillion USD in 2019[8]. “Cross-border” e-commerce sales are set to grow twice as fast as domestic ecommerce[9].

While e-commerce is boasting some impressive future growth numbers, the expected rise of cryptocurrency is equally remarkable:

1. The crypto market is expected to have a compound annual growth rate of ~35% over the next five years[10].

2. The number of Bitcoin ATMs worldwide grew 5x from ~500 in Jan 2016 to ~2500 in April 2018[11], while the number of blockchain wallets rose 7.5x from 3 million in 2015 to more than 25 million Q1 2018[12].

3. The number of unique users of cryptocurrency was estimated to be between 2.9 – 5.8 million in 2017[13]. The number of Bitcoin users is expected to grow to more than 200 million by 2024[14].

4. Since the start of 2016 the number of Coinbase (a cryptocurrency exchange) users has grown from ~3 million to ~20 million[15] . This is more users than the brokerage Charles Schwab[16].

5. Bitcoin has been the fastest growing area of start-up investment since 2012[17], and there’s a post every 3 seconds on social media about Bitcoin alone[18].

Cryptocurrency: The future of paying goods and services online

Cryptocurrency and e-commerce are individually growing at an astounding rate, but the future of these sectors is intimately intertwined. In a recent survey, 36% of payments industry professionals think blockchain (the technology which enables cryptocurrency and secure digital contracts) will impact the European payments industry by 2025[19], with some commentators speculating that it will “impact our world more than the internet has”[20].

It is predicted that cryptocurrencies are the future of paying for goods and services online[21], and in fact, that future is rapidly approaching.

“WeMakePrice”, one of the largest e-commerce platforms in South Korea, recently began accepting 12 cryptocurrencies as a form of payment[22]. Already in 2018 44% of gamers have reported that they purchased or traded games on the blockchain[23].

A cosmetics company in Canada has even reported that customers spend more per purchase when they use cryptocurrency[24].

The idea of paying for goods and services using cryptocurrency is starting to enter the public awareness. In Germany, 11.4% of people say that they would use cryptocurrency for payments[25],  while almost 40% of Americans who were familiar with cryptocurrency said that they were willing to use Bitcoin for transactions and making purchases[26].

In Europe, around 9% of people own some cryptocurrency (interestingly, that number is 18% in Turkey)[27], while 35% of Europeans (53% of Turks) said that cryptocurrency is the future of spending online[28].

As for retailers who are considering accepting cryptocurrency as a means of payment, 3% of North American retailers plan to accept cryptocurrency within 12 months, and 12% plan to between 1 and 3 years from now[29].

Cryptocurrency needs a real-world use case to gain mass adoption and e-commerce is a natural fit for this purpose. The rapid growth of cryptocurrencies and the e-commerce industry puts the two on a path of intersection, on a path to crypto commerce.

By the year 2025, cryptocurrencies are expected to be widely adopted[30], with 50% of respondents in one survey expecting to pay their bus fare using cryptocurrencies by that date[31].

Those businesses who adopt this new method of payment will likely be the ones who benefit the most from it in the long term. A quote from a recent Forbes article sums up the situation perfectly: “we’re still early in the days of crypto commerce.  For early-adopters it’s a great time to start trading in crypto, before their competitors do.[32].

We hope you enjoyed this article! Part two will be released on Wednesday 1st August, and part two on Friday 3rd August.